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Role Mission:
- Transform organic customer love into a scalable, structured growth engine while preserving the product's core appeal.
- Own the entire external growth strategy, moving beyond purely product-led growth to build sustainable systems.
Key Domains:
- Develop and execute channel strategy for maximum audience reach.
- Launch and scale creator and affiliate programs to drive user acquisition.
- Manage partner relationships and lead paid experimentation across platforms.
Success Metrics:
- Build distribution partnerships that effectively position Butter in front of target creative audiences.
- Identify and double down on the 2-3 highest-ROI growth channels with data-driven decisions.
- Implement attribution models that provide clear insights into channel performance before major investment.
Butter
Butter builds creative software focused on video editing, computer graphics, and AI. It's a small, well-funded, remote-first team with decades of experience from companies like Figma, Headspace, Meta, and Cruise, backed by $8M+ from top-tier investors.