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Responsibilities:
- Drive brand outcomes by crafting and executing major full-funnel marketing campaigns and activities from brief to post-campaign analysis.
- Quarterback the campaign process, ensuring inputs and outputs are delivered on-time and with excellence across creative, media, and agency partners.
- Build and optimize processes for the Integrated Marketing discipline in partnership with Marketing Planning & Operations.
Requirements:
- 8+ years of experience in full funnel marketing with deep knowledge of brand and demand creation strategies and tactics.
- Exceptional creativity and risk tolerance, with a proven track record of bold campaign strategies beyond just following a playbook.
- Strong cross-functional collaboration skills and stellar communication ability to distill complex stories persuasively.
Environment:
- This role reports to the VP of Integrated Marketing within a remote-first, AI-native company culture.
- The team prioritizes bold thinking, principled risks, and entrepreneurial freedom to make decisions best for the brand.
Life360
Life360 provides a mobile app and tracking devices to help families stay connected and protect people, pets, and belongings through services like location sharing and crash detection. It is a remote-first, AI-native company with over 500 employees focused on high integrity, direct communication, and member experience.