Strategic Marketing Manager
Remote regions
USBenefits
4w PTO
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Strategic Planning:
- Partner with the Strategic Director to develop and refine a comprehensive ABM strategy.
- Conduct market research and competitive analysis to inform strategic planning.
- Develop segment-specific strategies and ensure the integration of marketing innovation.
Campaign Management:
- Plan and execute multi-channel marketing campaigns in line with strategic objectives.
- Collaborate with cross-functional teams to ensure cohesive project delivery.
- Optimize marketing efforts by leveraging analytics to track campaign performance.
Team Collaboration and Leadership:
- Work closely with the Strategic Director, Strategic Sales and Strategic ABM Specialists to ensure a unified approach.
- Provide guidance and support to other team members, fostering a collaborative environment.
- Drive effective communication within the strategy team and cross-departmentally.
Performance Evaluation:
- Monitor and report on the effectiveness of ABM campaigns utilizing data analysis.
- Collaborate with the Strategic Director and VP of Strategic Sales to refine and enhance strategy.
Aledade
Aledade empowers independent primary care practices to deliver better patient care and thrive in value-based care. Founded in 2014, they've become the largest network of independent primary care in the country with a collaborative, inclusive, and remote-first culture.