Paid Social Lead (Remote)

Forbes Advisor is looking for a dynamic and results-driven Head of Paid Social. This is a role for those who enjoy team leadership, solving complex marketing challenges and delivering profit-at-scale across a diverse book of business. Proven track record in developing best in class social marketing campaigns along with strong leadership skills is essential to be successful in this role. The successful candidate will be responsible for building out and defining strategy for growing our social ad buys, while also building out a high performing team of marketers. The successful candidate must be comfortable in a ‘start-up’ environment, have a great attitude to problem solving, be a self-starter and have excellent team management skills. Responsibilities include: Define and execute Paid Social marketing strategy roadmap across all verticals; build a high performing Paid Social team to deliver on strict revenue and profit targets; lead the team to deploy and optimize ad campaigns across paid social platforms; work with various stakeholders across global offices; discover and surface additional product/services via competitor research; lead with best performance marketing practices; design workflows and guides to improve the Paid Social team; build excellent working relationships with affiliate partners; work with internal teams to guide tracking, reporting, and automation requirements; work with the Digital Experience team to improve landing page experience and conversion rate; provide regular reporting to the Leadership Team; and conduct performance reviews and work with direct reports on career development.