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Strategic Leadership
Role overview:
- Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home.
- It has since grown to over 5 million hosts welcoming over 2 billion guest arrivals globally.
The Difference You Will Make:
- Lead China social initiatives and drive business growth across key local social channels.
- Build and scale Airbnb's social growth capabilities across video-driven platforms.
- Strengthen brand presence, user engagement, and downstream business impact.
A Typical Day:
- Own and drive social growth strategy across video-driven platforms and evolving social ecosystems.
- Lead and execute social operations including content strategy, content production, and audience engagement.
- Initiate innovative growth pilots like livestreaming and community-based social marketing.
Your Expertise:
- 8+ years in social operations, platform operations, content marketing, or social growth.
- Strong understanding of video-driven platforms like Douyin, RedNote video, Bilibili.
- Hands-on experience in short-form video content operations and platform growth.
Airbnb
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.