Sr. Principal Product Manager, Growth

Accountable for achieving product usage targets by meaningfully activating new customers to ensure they find value and become repeat users. Champion of product-led growth, leveraging expertise to identify opportunities, formulate hypotheses, and execute A/B experiments that result in tangible user growth. This role requires a data-driven mindset, a deep understanding of user behavior, and a collaborative spirit. Own Self-Serve Activation & Engagement: Own the strategy, roadmap, and targets for activating new self-serve customers and driving repeat usage. Identify Growth Opportunities by analyzing user data, market trends, and competitive landscape. Develop & Test Hypotheses and design A/B experiments to validate assumptions. Analyze & Iterate on product experiences to maximize conversion rates and user engagement by analyzing experiment results. Conduct Customer Research to understand customer needs, pain points, and motivations. Partner closely with various teams to ensure seamless execution of growth initiatives. Track and analyze key metrics to measure the effectiveness of growth strategies. Keep abreast of the latest product-led growth best practices, tools, and technologies.