Head of Retention

About the Role:

• We are looking for a Head of Retention to own the entire player journey from first spin to VIP, building the retention engine behind our products.
• You will work directly with the CEO and partner closely with the Head of User Acquisition and Head of Casino, starting hands-on with room to grow.

What You'll Do:

• Create the first CRM calendar and promo roadmap, then run lifecycle programs across channels while keeping frequency in check.
• Build and run tournaments, quests, and challenges, and own the new player signup offer and refer-a-friend program.
• Catch slipping players, make VIPs feel valued, and report on retention, engagement, and LTV.

Your Experience:

• You have 5+ years in player retention, CRM, or lifecycle marketing, with direct ownership of results.
• You've worked in sweepstakes or social casino, run multi-channel campaigns, and designed live promotions that moved numbers.
• You're comfortable with data segmentation, cohorts, A/B tests, and confident talking with senior leadership.

Why Join:

• Build a retention function from the ground up in a business where play is the point, with real ownership of the player experience.
• The role is designed to grow from hands-on execution to leading a team and a whole department.
• We're a remote team from anywhere in the EU, with a culture that's bold, fast, and motivated by achieving goals.