Lifecycle Marketing Manager
Benefits
Unlimited PTO
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The Role:
- Own Splash's lifecycle strategy from onboarding to reactivation.
- Run campaigns end-to-end using Braze across email, push, SMS, in-app.
- Close the retention gap by turning acquired users into repeat players.
What You'll Do:
- Build sophisticated user journeys with segmentation logic and copy.
- Track lifecycle reporting and run structured A/B tests.
- Partner with growth, content, product, and compliance teams.
What You'll Bring:
- 3+ years of lifecycle marketing in consumer app, gaming, or fintech.
- Deep Braze expertise, segmentation fluency, and strong copy skills.
- Data comfort, AI workflow usage, and a passion for sports.
Splash Sports
Splash Sports is a peer-to-peer sports gaming platform offering real-money contests across 40+ states. As a venture-backed, fast-scaling startup with backing from top investors and sports team owners, its mission is to bring people closer through live sports gamification.