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About the Role:
- You'll be the first owner of lifecycle and retention marketing, building the program from scratch.
- You'll report to the Head of Growth and partner with Product, Engineering, and Data.
What You'll Do:
- You'll own lifecycle strategy: onboarding, activation, results, subscription, retention, win-back, referral.
- You'll write motivating copy and run experiments to boost retention and LTV.
What You've Done:
- 7+ years in lifecycle/CRM/retention at DTC subscription companies.
- Hands-on with Braze, Segment, SQL, and AI tools; you've fixed churn.
Sequencing
Sequencing is the world's largest direct-to-consumer whole genome sequencing platform, using AI to deliver personalized health insights. We're a Series A venture-backed, fully remote company with a culture of autonomy and transparency, named a Best Places to Work in 2026.