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Key Accountability:
- Growing the proportion of customers who return after a first purchase.
- Maximizing revenue generated through email, SMS, loyalty, and other owned channels.
- Building the customer database as a commercial asset.
What You Will Own:
- The full lifecycle strategy for post-purchase experience, segmentation, and campaign calendar.
- Management of the CRM platform and development of the channel mix.
- The lapsed customer strategy and reactivation programmes.
How Performance Is Measured:
- Repeat customer rate and revenue per acquired customer.
- Recycled channel share of sessions and revenue.
- Quality of data and cost of reactivation.
Arc
Arc makes precision engineered aluminium and titanium cases for devices. They have a small, remote-first team and a culture focused on customer lifecycle and revenue growth.