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Research Execution & Insights Leadership:
- Manage end-to-end execution of insights ecosystem, including qualitative and quantitative research.
- Act as voice of consumer, tracking wellness behaviors and unmet needs.
- Translate data into business strategies and innovation concepts.
Innovation & Pipeline Support:
- Identify white-space opportunities across categories, formats, and channels.
- Support innovation steering process and ideation workshops.
- Partner with cross-functional teams to advance product concepts.
Testing, Learning & Optimization:
- Design and execute concept tests, pricing studies, and market research.
- Develop in-market pilot testing and A/B learning frameworks.
- Lead post-launch learning loops to optimize offerings.
Cross-Functional Collaboration & Influence:
- Serve as strategic insights partner to Omni-channel teams.
- Synthesize insights into impactful presentations.
- Foster a culture of consumer-centricity across departments.
Nordic Naturals
Nordic Naturals is a premium leader in the Omega-3 supplement category, committed to delivering safe and effective nutrients. They are a growing company with a focus on innovation and consumer-centricity, fostering a collaborative culture.