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Position Summary:
- Lead ecoATM Gazelle's consumer and market insights function to provide data-driven understanding of customer behavior, motivations, and trends.
- Build a scalable insights capability spanning quantitative and qualitative research, first-party data, and competitive intelligence.
- Partner closely with the Executive Management Team during the post-acquisition growth phase and IPO readiness period.
Key Responsibilities:
- Own the consumer insights strategy, including surveys, focus groups, interviews, transaction data, and market trends.
- Establish a consumer learning agenda and embed insights into go-to-market strategy, product roadmap, and partnership evaluation.
- Develop segmentation models, customer journey maps, and track competitive landscape for recommerce and consumer electronics.
Qualifications:
- Bachelor's degree in marketing, statistics, psychology, business, or related field; advanced degree a plus.
- 8+ years of consumer/market research experience with at least 3 years in leadership.
- Strong quantitative skills and ability to translate research into business recommendations for senior leadership.
ecoATM
ecoATM is a technology company and pioneer of device re-commerce, operating 7,000 automated kiosks and the online marketplace Gazelle.com to enable mobile device reuse and reduce e-waste. The company is in a high-growth, post-acquisition phase with an IPO-readiness focus, and prides itself on a unique work culture where employees are empowered to build rewarding careers while making a positive environmental impact.