Growth Marketing Manager

Lead and scale digital demand generation programs, reporting to the Vice President, Marketing. This role is ideal for a performance-focused marketer deeply experienced in paid search, social advertising, display campaigns, email nurture, and digital funnel optimization. You’ll drive full-funnel digital marketing campaigns that generate qualified pipeline for the Sales team and create measurable impact on business growth. You’ll collaborate closely with Product Marketing, Field Marketing, Content Marketing, and Revenue Operations to develop high-converting, repeatable campaigns that drive awareness, engagement, and conversion. You will own and manage end-to-end execution of paid digital programs including search, social, and display. Design and optimize digital media campaigns to target key audiences in public safety and emergency response sectors. Analyze campaign performance across platforms and continuously optimize for cost efficiency (CPL, CAC) and conversion rates. You will also design and implement email workflows, retargeting programs, and other nurture strategies to move prospects through the funnel.