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Responsibilities:

  • Serve as the senior AI transformation leader, defining vision and operating models for Marketing Operations.
  • Architect the MarTech stack with AI workflows and govern the AI operating framework.
  • Partner with departments to align Marketing's AI roadmap and evangelize AI fluency.

Accountabilities:

  • Own strategy and execution for the Marketo instance and lead nurture lifecycle.
  • Define long-term database hygiene strategies and oversee MarTech tool rationalization.
  • Lead deployment of AI across the stack and represent Marketing in cross-functional forums.

Requirements:

  • 15+ years of experience in Marketing/GTM Operations with proven AI transformation leadership.
  • Expertise in Marketo and MarTech stack, with a strong record of talent development.
  • Ability to communicate complex strategies at an executive level and think strategically about systems.

Columbia General

The company operates in the general sector and is seeking a senior leader to shape marketing operations. It offers an inclusive and diverse work culture with opportunities for collaboration and professional development.

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