Field Marketing Manager

SQUIRE is seeking an experienced and results-driven Field Marketing Manager to join our growing Demand Generation team. In this role, you’ll be responsible for the strategy, planning, execution, and optimization of field marketing programs that drive qualified pipeline, build brand awareness, and deepen market penetration. You will design and scale a repeatable, high-performing field marketing framework focused on lead generation, pipeline acceleration and closing revenue opportunities. This role is critical to fueling SQUIRE’s product-led and sales-led growth. You will work cross-functionally with Sales, Customer Success, Finance, Analytics, and the broader Marketing organization to build and execute integrated programs that move prospects through the funnel, generating measurable growth which results in positive ROI. The role involves designing and executing field marketing strategies, planning events tailored to barbers and industry partners, and managing end-to-end event execution to improve lead quality and maximize ROI.