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Accountabilities:
- Manage the end-to-end member-facing marketing technology stack, ensuring successful implementation and integrations.
- Build, maintain, and monitor campaigns and lifecycle journeys for high deliverability and operational excellence.
- Collaborate with IT and product teams to align member-facing operations with security standards.
Requirements:
- 8+ years of experience in marketing operations or a technical marketing role.
- Expert-level proficiency in marketing automation platforms like Braze, Marketo, or Salesforce Marketing Cloud.
- Strong understanding of data structures and API integrations.
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