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Responsibilities:

  • Convert stage definitions into executable configurations.
  • Build and maintain a library of modular templates.
  • Define trigger and suppression standards to prevent channel conflicts.

Qualifications:

  • 10+ years in lifecycle marketing operations.
  • Hands-on experience with Marketo and at least one orchestration platform.
  • Familiarity with progression scoring models.

Skills:

  • Strategic Translation: converts stage intent into executable journey logic.
  • Cross-Functional Orchestration: aligns multiple teams to shared standards.
  • Systems Thinking: sees how orchestration decisions ripple across tools.

Experience:

  • Operating within a buying group model.
  • Familiarity with progression scoring models.
  • Familiarity with how lifecycle orchestration interacts with paid media endpoints.

ServiceNow

ServiceNow began in San Diego, California in 2004 and is now a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work.

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