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Email & Messaging:
- Write and execute daily, weekly, and campaign-based emails
- Develop compelling, on-brand copy that reflects our voice and mission
- Build and deploy campaigns in our ESP
Lifecycle & Journey Management:
- Design and optimize the journeys that shape how people experience Torch
- Make every touchpoint feel intentional, not automated
Analytics & Optimization:
- Track and report on performance (open rates, CTR, conversions, revenue)
- Run A/B tests on subject lines, messaging, and offers
Mercury Radio Arts
Mercury Radio Arts, founded by Glenn Beck, is a media company housing his national radio show and a growing portfolio of content. Their newest venture, Torch, is a direct-to-audience platform focused on truth, history, and faith, aiming to inform and challenge.