The ideal candidate has experience working on product-led growth opportunities ideally at the intersection of infrastructure technology, developer tooling, and blockchain technology. You must have a passion for the crypto space, market analysis and positioning, and running go-to-market strategy and campaigns for technical audiences such as engineers and product managers.
Responsibilities include product positioning & messaging, building a deep understanding of technical personas, crafting compelling narratives, and go-to-market leadership by developing and executing GTM strategies for new product releases. Content creation involves partnering with Product Management and Engineering to drive release marketing efforts, and competitive intelligence focuses on analyzing the Layer 2 and broader Ethereum ecosystem. Further responsibilities are developer engagement through collaboration with DevRel, and sales & BD enablement.
Requirements include 6+ years of experience in product marketing, a strong grasp of Ethereum fundamentals, experience crafting positioning and messaging, and outstanding organizational and communication skills.