Marketing Data Analyst

As a Marketing Data Analyst, you will be responsible for developing and maintaining marketing dashboards to provide insights into campaign effectiveness and overall marketing performance. You will also prepare detailed reports on marketing campaign performance, highlighting successes, areas for improvement, and actionable insights. Measuring the effectiveness of various marketing touchpoints and their impact on the customer journey, helping the team understand which channels are driving conversions, and monitoring and analyzing web traffic using tools such as Google Analytics, identifying areas for improvement. In addition, you will assist in developing marketing forecasts and budget allocation recommendations based on data trends and historical performance, and analyze spend efficiency across channels and provide insights into optimal budget distribution.