Director of CRO

Role Overview:

• This high-impact position sits at the intersection of marketing and product, driving end-to-end accountability for all user conversion flows.
• You will own key subscription entry points including content metering, web funnel redesign, and mobile app onboarding.
• You will turn anonymous readers into engaged, lifelong subscribers through data-informed experimentation.

What You'll Do:

• Architect, test, and refine mobile onboarding sequences and in-app purchase funnels.
• Lead continuous optimization and strategic redesign of web acquisition funnels and checkout experiences.
• Design and analyze a continuous roadmap of A/B and multivariate tests spanning copy, pricing, and user flows.

What You'll Bring:

• 5+ years of experience in CRO, growth marketing, or product-led growth within a D2C subscription or consumer product.
• Strong analytical skills with SQL proficiency to write queries and validate funnel performance.
• Deep understanding of digital subscription mechanics, user psychology, and mobile payment behaviors (Apple IAP/Google Play).

Why Work at Ground:

• You'll join a mission-driven team building tools to enhance media literacy and critical thought.
• Work remotely from anywhere in Canada with a collaborative, growth-oriented culture.
• Competitive total rewards including medical, dental, vision, and life insurance.