Senior Director, Brand United Kingdom Growth

Brand Strategy & Vision:

• Own Airalo's global brand strategy and roadmap, grounded in a deep understanding of users, market trends, competitive landscape, and category data.
• Set brand direction, product launch strategy, and go-to-market plans across all active regions.
• Represent brand at the marketing leadership table and advise cross-functional leaders.

Team Leadership & Development:

• Lead and grow a team of Brand Managers, Creative leads, and Brand Systems specialists across regions and time zones.
• Recruit, coach, and develop managers to build bench strength and progression paths.
• Own team structure and resourcing decisions as the function scales.

Brand Performance & Governance:

• Monitor and analyze brand and category performance, market penetration, and new user acquisition.
• Own brand tone of voice, guidelines, and governance across every channel and market.
• Report brand health and performance to senior leadership, translating data into action plans.

Brand Experience & Execution:

• Direct internal teams and creative agencies to build fit-for-purpose toolkits and guide local delivery.
• Own content marketing strategy to drive traffic, engagement, and brand awareness.
• Champion big ideas at key user touchpoints, including promotions and campaigns.