VP of Brand US Marketing

Brand Strategy and Execution:

• Define and lead the overall brand strategy, positioning, voice, identity, and messaging hierarchy.
• Translate consumer insights and product truths into differentiated positioning and go-to-market strategies.
• Develop and execute integrated brand storytelling across packaging, digital, retail, content, and launches.

Team Leadership and Development:

• Build and lead a high-performing Brand organization spanning creative, content, community, and partnerships.
• Establish clear standards and ways of working to improve creative quality and execution speed.
• Develop the talent and external partner ecosystem required for scale.

Performance and Growth:

• Own the annual brand plan, awareness budget, and campaign priorities.
• Use consumer insights and performance data to inform decisions while maintaining strong creative judgment.
• Partner with senior leadership to connect brand strategy with broader business priorities.