Vice President of Marketing US Marketing

Role Overview:

• Define and lead the North American marketing strategy across retail, DTC, social commerce, and digital channels.
• Combine brand building, cultural relevance, commercial growth, and customer lifecycle strategy into one integrated growth engine.

Key Responsibilities:

• Own omnichannel marketing strategy, translating global brand direction into locally relevant programs.
• Lead breakthrough campaigns and retail activations that strengthen brand relevance and drive commercial momentum.
• Build and lead a high-performing senior marketing organization across Creative, Integrated Marketing, Social, PR, and more.

Requirements:

• 15+ years of marketing experience, including 3+ years leading brand or integrated marketing in consumer products.
• Deep understanding of U.S. parent and caregiver audiences, especially families with toddlers and preschool-aged children.
• Proven success leading multi-channel campaigns that deliver measurable cultural and commercial impact.

Benefits:

• Remote work opportunity for candidates based in the United States.
• Competitive executive-level compensation package and comprehensive healthcare benefits.
• Retirement benefits, paid time-off programs, and opportunities for professional growth.