Accountabilities:
- Own and execute the consumer growth strategy across acquisition, conversion, retention, and referral.
- Build and scale acquisition channels, analyze funnel metrics, and make data-driven investment decisions.
- Partner with Product and shared teams to align marketing with product capabilities and customer insights.
Requirements:
- 7+ years of B2C growth marketing experience with ownership of acquisition and revenue outcomes.
- Strong expertise across performance marketing, lifecycle, content, CRO, analytics, and experimentation.
- Experience managing budgets and using AI tools to drive marketing decisions.
Benefits:
- Competitive total compensation with medical, dental, and vision coverage.
- Remote-first work environment with unlimited PTO and flexible options.
- Opportunity to build a consumer growth engine from early stage to national scale.
Unknown
They are building a consumer growth engine for an emerging homeschool education platform. They operate in a remote-first environment with a collaborative culture and a focus on AI-native experimentation.