Growth Marketer, Lead Generation

About the Role:

• Convert free users into paid partnerships by building campaigns that capture the moment a school is ready to adopt CommonLit.
• Own lead generation strategy end to end, including channel management, regional outreach, and AEO/SEO.
• Collaborate with the Growth Marketer (Community & Engagement), Product Marketer, Retention Marketer, and Sales team to align efforts.

Key Responsibilities:

• Manage lead generation across web, email, paid social (LinkedIn, Reddit), and Google Ads, including QA and reporting.
• Co-own in-product lead generation, with a focus on banner and interstitial performance.
• Leverage district usage data to create targeted outreach campaigns and respond to real signals.

Qualifications:

• Bachelor's degree required; 4-7 years of experience in growth marketing, demand generation, or performance marketing.
• Proficiency with HubSpot, Google Ads, Webflow, PostHog, Looker, and SEO fundamentals.
• Experience with LLMs and AEO preferred; strong data and analytical skills required.

Compensation & Benefits:

• Salary: $105,000-$115,000 per year, commensurate with experience.
• Comprehensive benefits include health, dental, vision insurance, 401(k) with 4% match, PTO, and 12 weeks paid parental leave.
• Remote-first work environment with flexible work options and low-stress weeks around holidays.