Head of Marketing

Product Marketing Leadership:

• Establish product marketing as a new function, developing go-to-market strategies to engage new audiences.
• Recruit and lead a team to ensure alignment with organizational goals and audience engagement.
• Develop metrics for audience growth, campaign impact, and brand awareness.

Brand and Channel Marketing:

• Partner with Brand Studio to develop a global brand marketing approach.
• Oversee integrated and performance marketing including paid media and digital experiences.
• Ensure strategic alignment of marketing briefs across teams.

Team Leadership:

• Lead and manage a multidisciplinary marketing team across product and integrated marketing.
• Manage relationships with external agencies and prioritize dual remit.
• Foster collaboration across departments to drive shared external engagement.