Job Description
The role is to help drive the growth strategy across performance marketing channels, including paid search and shopping, paid social, display, and video advertising, to drive sales, revenue, new customer acquisition, and eCommerce app user acquisition for the European Region. This role will report to the Director of Global Paid Media and support the Director/General Manager of the European markets to develop strategies to scale and optimize performance marketing channels.
You will be the lead and own all aspects of the European region’s paid media program including managing the budget and determining the media mix, monitoring campaign performance and optimizing each channel, building and implementing a testing framework, optimizing our creative to drive performance, and developing reporting to share with stakeholders and leadership. The ideal candidate will be data-driven, analytical, creative, and have deep experience driving growth for enterprise e-commerce companies.
About IHerb
IHerb is on a mission to make health and wellness accessible to all, offering a curated selection of products with a focus on vitamins, minerals, and supplements.