Manager, Brand Marketing

The Manager, Brand Marketing is focused on driving multiple brands’ strategies and the tactical implementation of those strategies. Reporting to the Director, Brand Marketing, this role supports strategic brand campaign development using data-driven and insights-led brand planning. They will help develop full-funnel brand marketing campaigns to drive relevance, awareness, acquisition, and retention. This role is a highly organized project manager of multi-channel marketing plans, delivering on time and on budget. In addition, they will work closely & collaborate across the marketing team, agency partners, operations, technology, and finance. Position Responsibilities include supporting Brand Directors to help build strategic and tactical marketing plans, identifying how the business will penetrate the marketplace, articulating the marketing target personas, and managing timely ticket resolution and approvals for franchisee marketing requests. Essential skills include 1-3 years in marketing or project management and strong analytical skills. The ability to quickly learn and adapt to changing conditions with a positive attitude is also needed.