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KOL Engagement
Responsibilities:
- Engage with target customers ASC and clinical pharmacy teams during sales process.
- Organize local/regional ASC workshops to support value of solutions.
- Refocus marketing materials to reflect clinical impact.
Education, Training and product development:
- Educate Bruker’s staff on antimicrobial stewardship.
- Provide updates on new antimicrobials, guidelines, and resistance trends.
- Co-develop clinically focused sales presentations and training modules.
Evidence Generation and Clinical Impact Strategy:
- Set up and follow up on relevant HEOR studies.
- Define and deploy Bruker’s evidence generation strategy and its communication.
Bruker
Bruker is a world-leading analytical instrumentation company developing state-of-the-art technologies and innovative solutions. With over 11,000 employees worldwide across 90 locations, they are committed to meeting customer needs and advancing scientific analysis.