Director, Influencer Strategy

THE ROLE:

• The Director, Influencer Strategy is a senior, externally-facing position responsible for shaping how AP goes to market with influencer programs.
• This person works at the intersection of sales, client services, and delivery, helping the business win new clients and build credible influencer strategies.
• The ideal candidate brings deep fluency in the brand-awareness and affiliate influencer space, with strong business instincts.

RESPONSIBILITIES:

• Strategy-led sales enablement: partner with sales and delivery teams to build well-reasoned influencer strategies for proposals and RFPs.
• Program strategy & industry intelligence: define robust influencer programs grounded in industry research and competitive intelligence.
• Industry-leading reporting: add narrative and strategic context to reporting, connecting strategy to execution and performance.
• Ongoing client support & upsell: provide strategic recommendations throughout the client lifecycle and pitch expansion opportunities.

QUALIFICATIONS:

• 7+ years of experience in influencer marketing, with exposure to strategy, program buildout, or new business.
• Demonstrated ability to build and present influencer strategies in a business development or client-facing context.
• Deep knowledge of the influencer and creator ecosystem across platforms including Instagram, TikTok, YouTube, Substack, and emerging channels.
• Working knowledge of affiliate marketing is a plus; willingness to learn is required.

PERKS & BENEFITS:

• 100% remote work for everyone.
• Group medical, dental, and vision coverage insurance with opt-out benefits.
• 401K with matching, Open Paid Time Off, and paid parental leave benefits.
• Wellness, technology & education allowances, plus sabbatical leaves and donation matching.