Strategist, Direct Response Marketing

The Strategist, Direct Response Marketing will develop and implement direct response strategies to drive donor acquisition, engagement, and retention. Design, optimize, and analyze multi-channel fundraising campaigns, including digital, email, direct mail, and SMS. Leverage data-driven insights and audience segmentation to refine messaging, improve conversion rates, and increase donor lifetime value. Partner with the Technology and Development teams to optimize donor journeys, landing pages, and CRM integrations. Monitor and analyze key performance indicators (KPIs) to track campaign effectiveness and inform future strategies. Ensure campaigns are designed to achieve established fundraising goals and revenue targets. The position requires strong analytical skills, project management skills, and the ability to work cross-functionally.