Job Description
As our product offerings continue to expand, we are adding to our demand generation efforts. You will be responsible for paid and organic search, AI search, data-driven campaign orchestration, growth experimentation, web conversion rate optimization, website maintenance, as well as support for account-based marketing. This role comes with an opportunity to work with a world-class team and make a significant impact in Anchorage Digitalβs growth.
Responsibilities include architecting, implementing, monitoring, and optimizing paid search campaigns; running website conversion rate optimization; leading organic SEM/SEO; conducting research to develop account-based marketing targets. You will also track metrics across the funnel, develop a lead attribution methodology, and identify opportunities to optimize CAC/LTV ratios.
About Anchorage Digital
Anchorage Digital is a crypto platform that enables institutions to participate in digital assets through custody, staking, trading, governance, settlement, and security.