Creative Strategy Lead

OnHires

Remote regions

US

Salary range

$100,000–$120,000/yr

Benefits

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About the Role:

  • Take ownership of the creative strategy function for paid advertising across Meta, TikTok, and other channels.
  • Report directly to the CEO and drive insight-driven creative testing and iteration.

Key Responsibilities:

  • Conduct customer research to uncover motivations and turn insights into compelling advertising concepts.
  • Develop and maintain a structured creative testing roadmap with clear hypotheses and documented results.
  • Write briefs, scripts, and production guidelines, and direct creators and editors.

What We're Looking For:

  • Proven hands-on performance creative strategy experience with DTC brands selling physical products.
  • Strong consumer research, copywriting, and creative testing skills.
  • Ability to interpret performance data and translate into stronger creative decisions.

Why Join:

  • Own and build the brand's performance creative process from the ground up.
  • Make a direct, measurable impact on customer acquisition and business growth.
  • Stay hands-on without people management responsibilities.

OnHires

Our client is a growing US-based direct-to-consumer brand specializing in bags, backpacks, travel accessories, and everyday carry products. It is expanding its in-house marketing capabilities and looking for a Creative Strategy Lead to shape its performance creative process.

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