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Campaign Execution and Strategic Oversight:
- Own the full post-sale campaign lifecycle for high-value accounts.
- Oversee large-scale, multi-channel campaigns with advanced KPIs.
- Drive cross-functional coordination with AdOps, Design, Engineering, Sales.
Client Relationship Management & Renewal Ownership:
- Function as the primary point of contact for assigned strategic accounts.
- Take full ownership of renewal strategy and revenue retention.
- Build and maintain strong, long-term relationships.
Growth Strategy & Revenue Expansion:
- Support Sales in managing and executing strategic sales opportunities.
- Develop account growth plans leveraging campaign success.
- Conduct in-depth research on clients’ broader marketing initiatives.
Leadership & Team Development:
- Mentor and support Account Managers & new hires.
- Serve as a go-to resource for programmatic expertise.
- Provide client communication guidance.
GumGum
GumGum is an advertising technology company delivering results by matching brands with people in the right mindset in the moments that matter. They were founded in 2008 and operate in over 19 markets across North America, Europe, Japan, and Australia.