Lifecycle Marketing Manager

Lifecycle Marketing Manager is responsible for driving customer engagement, retention, and growth through targeted marketing strategies across the entire user journey. They design and execute campaigns — such as onboarding, activation, re-engagement, and loyalty programs using data and segmentation to deliver personalized, timely messaging that maximizes customer lifetime value. This role involves owning the habit loop, architecting the segmentation engine, diagnosing and fixing activation stalls, and improving adoption, retention, and LTV. Key responsibilities include building and maintaining a dynamic segmentation model, owning all triggered, drip, and cohort journeys, designing A/B tests, partnering with cross-functional teams, owning channel health, and leading creative and copy efforts. Success is measured by improvements in core activation, feature adoption, revenue uplift through the lifecycle, experimentation velocity, and channel health.