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Community Presence and Relationship Building:
- Map community stakeholders and develop engagement plans for each archetype.
- Identify and pursue partnership opportunities with organizations sharing our audience.
- Create a touchpoint strategy for key moments like new homeownership.
Ambassador Program and Brand Marketing:
- Design training program and playbooks for staff public representation.
- Ensure consistent brand experience across all Ontario sites.
- Execute grassroots campaigns for newsletter subscriptions and app downloads.
Reporting and Travel:
- Track engaged subscribers and redirect effort to high-performing tactics.
- Report on brand awareness, audience growth, and partnership activity.
- Work from home and travel within southern/central Ontario required.
Metroland
Metroland is a trusted source of community news for Ontario towns and cities. They build a diverse employee community focused on fairness, support, and opportunity.