Growth Lead (CryptoKitties)

Turn CryptoKitties, its latest idle game CryptoKitties: ALL THE ZEN!, Meowcoins, and upcoming ecosystem experiences into must-play, must-collect habits. You’ll fuse growth experiments, data modeling, and bold creative through campaigns, launches, airdrops, quests, referrals, on-chain rewards, to keep fans coming back daily and bringing many more. Model → test → scale. Build LTV, CAC, payback dashboards; run experiments; double-down or kill fast. Experiment boldly and introduce growth hacks. Spin up gamified loops—airdrops, staking rewards, quests—that drive acquisition and retention. Full-funnel campaigns. Run SEO, paid, lifecycle, socials, email, and web3 channels with strong user acquisition, K-factor, and retention targets. Smart segmentation. Tailor hooks for collectors, idle-game grinders, defi natives, and the next niche you uncover. Community flywheels. Turn events, UGC, and influence collabs into self-propelling advocacy and growth loops. Content pipeline. Brief creators, ship on-brand assets, fuel every touchpoint. Risk radar. Pre-set kill metrics, spot exploits early, keep momentum while building two-way doors. Market pulse. Track trends, rivals, and player needs; feed insights back to the product.