Digital Marketing Specialist

Cority is seeking a Digital Marketing Specialist to partner closely with marketing leadership and the Digital & Brand Team to assist in the development and implementation of a comprehensive digital strategy with a specific focus on increasing both organic and paid traffic, improving engagement & conversion rates, enhancing user experience, and search engine optimization. This role will be responsible for supporting the management and execution of customer acquisition programs across multiple digital channels to drive growth in all stages of the marketing funnel. Primary Responsibilities include: SEO, SEM, & Advertising to perform ongoing paid keyword discovery, expansion, and optimization (Google Ads, Bing). In addition, analytics and CRO utilizing A/B testing within SEM and landing pages, reporting and acting on results to drive CRO. This role will also support the optimization of digital operations through marketing automation tools, CRMs, website, and broader marketing tech stack.