Senior Marketing Operations Manager

The Senior Marketing Operations Manager will be responsible for collaborating with Sales Operations to build and maintain the full lead-to-revenue pipeline in HubSpot, lead the design and implementation of MQL and SQL definitions, and develop an intelligent lead scoring model. They will build and maintain attribution reporting to track campaign & event effectiveness, pipeline influence, and ROI across channels and stages of the buyer journey. The Manager will partner with stakeholders across marketing, sales, product, and finance, present reports and dashboards to stakeholders, and build custom workflows and automations in HubSpot to support lead nurturing and campaign triggers. They will manage integrations across marketing and sales tools, evaluate and implement new martech, manage and optimize Google Analytics, and oversee the marketing team’s use of Asana.