Job Description
In the capacity of a Digital Marketing Manager, your role encompasses the management of all digital strategy and execution at the Business Unit level, including the product portfolios within. You will develop and implement comprehensive digital marketing plans to drive business growth and achieve marketing goals. You will ensure the effective utilization of various digital channels, optimizing them for maximum reach and engagement. Your responsibilities will include overseeing digital campaigns, analyzing performance metrics, and making data-driven decisions to enhance marketing effectiveness. You will collaborate with cross-functional teams and liaise with senior leadership in product, sales, marketing, and other departments to align digital strategies with overall business objectives and ensure cohesive messaging across all digital touchpoints.
About Insightsoftware
insightsoftware provides comprehensive solutions for the Office of the CFO, believing that an actionable business strategy begins and ends with accessible financial data.