As a Growth Marketing Specialist, you will be responsible for driving customer acquisition and top-of-funnel growth for Civis Analytics’ products by creating, executing, and optimizing marketing campaigns focused on building awareness, generating leads, and accelerating the adoption of our platform and services, and will plan and execute strategies that fuel customer acquisition.
In the capacity of a Digital Marketing Manager, your role encompasses the management of all digital strategy and execution at the Business Unit level, including the product portfolios within. You will develop and implement comprehensive digital marketing plans to drive business growth and achieve marketing goals. You will ensure the effective utilization of various digital channels, optimizing them for maximum reach and engagement. Your responsibilities will include overseeing digital campaigns, analyzing performance metrics, and making data-driven decisions to enhance marketing effectiveness.