Job Description
The Senior Growth Marketing Manager will drive product-led growth strategy and execution for our newest EPM solution, focusing on the complete customer lifecycle from acquisition through expansion. This role combines strategic growth planning with hands-on execution to optimize user activation, engagement, and conversion throughout the self-service and sales-assisted customer journey. As the growth marketing expert for your product within our EPM portfolio, you'll collaborate cross-functionally with product, sales, customer success, and analytics teams to build scalable growth engines that drive sustainable revenue growth.
Responsibilities include developing growth strategies, building multi-channel growth campaigns, lifecycle marketing programs, and executing integrated marketing campaigns across various channels. You will also monitor campaign performance, manage third-party activities, and support sales and customer success teams.
The ideal candidate will have a Bachelor's degree in Marketing or Business, 7+ years of growth marketing experience, proven PLG expertise, and proficiency in sales and marketing tools. Strong organizational and communication skills are essential, with previous experience managing marketing professionals being a plus.
About Insightsoftware
insightsoftware is a global provider of comprehensive solutions for the Office of the CFO, believing an actionable business strategy begins and ends with accessible financial data.