Director, Product Management

We are looking for a Director, Product Management (Sales & Marketing Automation). This Director will lead our Applied Marketing Automation (AMA) and Applied Epic for Salesforce products. Building on the success of AMA’s new email builder feature, we are seeking a Director who can continue to guide and lead the product and content creation teams. Although AMA is part of Applied’s broader product portfolio, we are still in the early stages of taking advantage of all that Applied can offer to improve the value proposition of AMA. The Director of Product for AMA will also be tasked with establishing an analytical foundation that outlines the usage of the AMA product, the types of campaigns/content used, and the creation of insights around what drives the highest level of engagement. The Director of PM will have to integrate data from our email service vendor, Pendo, and Google BigQuery to surface key insights. Provide product leadership for our Applied Marketing Automation (AMA) and Applied Epic for Salesforce products. Drive the vision, roadmap, and execution of products that serve both customer and internal needs. Lead and mentor a team of product managers. Create marketing campaigns specific to coverages that our tool s ha ve determined are a strong fit for customers & prospects. Utilize the growing base of Applied APIs to surface client and policy details to create hyper-personalized marketing campaigns. Infuse personal lines renewal campaign materials with our new Personal Lines Renewal Insights product to detail out the reasons that customers’ premiums have changed. Identify and market to prospects shopping for different coverages or better rates. Create a funnel for our insured-facing quoting engines to generate leads for our brokers. Establish KPIs and success metrics for all initiatives. Collaborate with customer success and sales teams to ensure offerings meet market demands. Drive strategic partnerships and integrations to enhance capabilities.