Startup Marketing Lead

As the Startup Marketing Lead, you will be responsible for building a segment-specific go-to-market motion from the ground up, owning everything from messaging and campaign strategy to lifecycle programs and partner alignment. You will define and evolve Deel’s value proposition for startups, articulate why Deel is the right partner for early-stage teams scaling globally, and represent the voice of the startup buyer across GTM, content, and product feedback loops. You will lead startup-focused GTM campaigns each quarter in partnership with PMMs, Paid, SDRs, and Growth Marketing, and collaborate with the Partnerships team to drive co-marketing and channel growth with VC, accelerator, and platform partners. You will represent Deel in startup communities, partner networks, and industry events, both virtual and in-person, and collaborate with spokespeople, founders, and startup advisors to amplify Deel’s perspective on global hiring and growth.