New Product Marketing Principal

The New Product Marketing Principal is a pivotal role that will shape how Evolve tells their product story and lead their go-to-market strategy. This person will define how products are positioned, messaged, and understood internally and externally. They will lead go-to-market strategy end to end, setting launch objectives, defining and measuring success metrics, and orchestrating cross-functional execution across various teams. The Principal will build scalable launch frameworks and playbooks to ensure every release is consistent, orchestrated, and measurable. They will refresh positioning and value proposition to better reflect the professional, multi-product offering and improved technology platform. This role will also equip every Evolver with the clarity, narratives, and tools to communicate value consistently and confidently across every customer touchpoint.