Marketing Analyst

The Marketing Analyst translates marketing data into actionable insights that directly impact pipeline, revenue, and go-to-market strategy; requiring analytical rigor and storytelling to bring clarity to what’s working and what to do next. Cross-functional work with demand gen, product marketing, sales, and engineering will be necessary to measure growth, optimize the funnel, and position strategically. Responsibilities include building dashboards to track campaign performance, develop attribution models, analyze funnel health, and use AI/ML-powered analytics. Also track feature adoption and analyze customer behavior to sharpen GTM strategies.