CRM Administrator

As the Marketing CRM Administrator, you will play a key role in managing and optimizing our CRM and other marketing platforms. You will support marketing campaign execution, data management, automation workflows, reporting, and help ensure our CRM supports the broader marketing and sales goals. Administer and maintain our marketing CRM system, including contact and company management, data enrichment, and system configuration. Build and optimize marketing automation workflows, email campaigns, and lead scoring models. Collaborate with marketing, business development, and operations teams to align CRM usage across departments. Segment customer data for targeted marketing initiatives. Monitor campaign performance and generate CRM-related reports and dashboards. Troubleshoot technical issues and ensure CRM system integrity. Support integration of CRM with other platforms and tools used by marketing and sales. Train internal stakeholders on CRM best practices and usage.