Director of Innovation and Product Marketing

Innovation & Renovation Strategy:

• Drive the ideation and design of new products, features, or business models by analyzing market trends and customer insights to guide the product roadmap
• Analyze market trends, consumer insights, and competitive data to identify opportunities to renovate, refresh, or reposition existing product lines
• Manage the product life cycle from concept to launch

Product Messaging & Marketing:

• Formulate comprehensive product points of difference, claims, and positioning strategies to differentiate products in the market
• Own the brief guiding the creation and integration of compelling product messaging, naming, and positioning to maximize market appeal
• Define the core value drivers and differentiators for the product portfolio.

Team Leadership, Collaboration & Performance:

• Lead cross-functional teams, including R&D, Brand, Commercial, Operations, and Customer Experience teams to ensure seamless execution of product strategy
• Build, manage, mentor, and lead high-performing project teams
• Act as the primary liaison between Product and executive leadership