Source Job

$202,500–$238,000/yr
US Unlimited PTO 12w maternity

  • Drive the ideation and design of new products, features, or business models by analyzing market trends and customer insights to guide the product roadmap.
  • Formulate comprehensive product points of difference, claims, and positioning strategies to differentiate products in the market.
  • Lead cross-functional teams, including R&D, Brand, Commercial, Operations, and Customer Experience teams to ensure seamless execution of product strategy

Product Marketing Innovation Brand Management CPG

20 jobs similar to Director of Innovation and Product Marketing

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Europe

  • Build the product department from the ground up, working with senior leaders to shape the product vision and strategy.
  • Guide an ambitious team in driving innovative solutions within the MarTech portfolio, delivering customer acquisition results.
  • Establish effective collaboration across teams and ensure that product offerings align with market demands and business objectives.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Their system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

US

  • Drive product delivery and translate customer insights.
  • Collaborate across teams to create impactful solutions.
  • Thrive at the intersection of strategy, data, and execution.

TeamDynamix offers an innovative work management platform. The company fosters a culture of collaboration and innovation, providing employees with the opportunity to shape the future of work management solutions.

Global

  • Go-to-Market Strategy: Develop and execute GTM plans for product launches that span Tilt’s credit card and cash advance offerings.
  • Positioning & Messaging: Craft clear, differentiated messaging that communicates the unique value of Tilt’s products to target audiences.
  • Retention: Work directly with product and creative teams to define the in-app and lifecycle messaging strategy to ensure different customer segments understand, adopt, and continue to extract value from the product over time.

Tilt is a mobile-first company that uses machine learning-powered credit models to look beyond traditional credit scores, recognizing real potential in millions of customers worldwide. They foster an environment where every voice is valued and mutual respect is non-negotiable.

North America

  • Develop and execute go-to-market strategies for new products and features.
  • Craft compelling messaging, positioning, and content that communicates value to target audiences.
  • Drive product launches, including cross-functional coordination, internal enablement, and external communications.

Jobgether helps partner companies with their hiring needs. They use an AI-powered matching process to ensure applications are reviewed quickly, objectively, and fairly against the role's core requirements.

$185,555–$261,960/yr
US

  • Shape product direction with Product Leadership by clarifying the market problem, target audience, differentiated value, and why it matters now.
  • Lead go-to-market for major product bets, from planning to launch, adoption, and iteration.
  • Serve as a senior cross-functional leader across Product, Brand, Support, Research, Customer Success, and Growth, and take ownership of shared success metrics.

Calendly's product allows millions to schedule meetings. It appears they are in the midst of exciting product growth and offers great opportunities for career advancement. They seek individuals to learn, grow, and do their best work alongside top-tier professionals.

US

  • Define, plan, and execute go-to-market for integrated products.
  • Develop compelling product messaging and positioning.
  • Create sales and customer success training materials.

RealPage is a company that provides AI solutions within the Multifamily real estate industry. They are committed to creating an inclusive environment for all employees.

$182,000–$254,800/yr
US

  • Attract, train, and develop a team of world-class talent Product Adoption Strategists
  • Collaborate with your team to develop vertical and account-level product strategies to deliver business results for Reddit advertisers
  • Empower and inspire your team to exceed established product adoption and revenue targets

Reddit is a community-driven platform where users engage in open and authentic conversations on diverse topics. With over 100,000 active communities and millions of daily active users, it serves as a significant source of information and connection.

Global

  • Lead the B2C product portfolio, managing the lifecycle of coffee, machines, and accessories.
  • Utilize data and market trends to drive commercial results and improve performance.
  • Build and mentor a high-performing team, fostering a positive culture.

Jobgether, posting on behalf of a partner company, uses an AI matching process to ensure applications are reviewed quickly and fairly. They identify top-fitting candidates and share the shortlist with the hiring company, who manages the final decision and next steps.

$87,500–$111,500/yr
US Unlimited PTO

  • Define value propositions and messaging across channels.
  • Map member journeys for targeted campaigns.
  • Build and execute go-to-market campaigns.

I'm partnering with a company that helps millions manage their health and financial wellbeing. They're using AI to match candidates quickly and fairly, and final decisions are made by humans.

$135,288–$162,345/yr
US Unlimited PTO

  • Own and evolve OM1’s product marketing vision and strategy.
  • Lead go-to-market strategy for major product launches.
  • Translate complex capabilities into clear narratives.

OM1 is a healthcare data and technology company focused on real world clinical data and outcomes, accelerating medical research and personalizing healthcare. Our interdisciplinary team uses expertise in medicine, software, Big Data, machine learning, public health and mathematics to transform records and generate unique insights.

US

  • Guide and deliver differentiated positioning and messaging.
  • Lead development of AI-informed messaging frameworks.
  • Support GTM strategy and execution aligned to product ownership.

Varicent is transforming the Sales Performance Management (SPM) market, redefining how organizations achieve revenue success. Its SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies and maximize seller performance.

US

  • Conduct in-depth market analysis and research to identify market trends and customer needs.
  • Develop pricing strategies that maximize product profitability while remaining competitive.
  • Create comprehensive go-to-market plans outlining product positioning, target audience, and messaging.

Kentucky General connects consumers with innovative digital solutions. They value creativity and innovation, making a difference in people's lives globally.

US

  • Shape the strategy to drive business objectives.
  • Translate complex innovation into compelling narratives that champion the customer and focus on value.
  • Ensure teams are armed with the knowledge they need to succeed and empower customers to adopt and grow with our product.

Joist AI connects product and go-to-market teams. They appear to be a small, early-stage startup with a passionate and collaborative team.

US

  • Develop and own product positioning and messaging frameworks to communicate the value of AI care.
  • Design and execute multi-channel acquisition strategies, implementing performance marketing metrics to optimize campaigns.
  • Build and mentor a high-performing marketing team, translating business goals into effective marketing strategies.

Texas General appears to be an innovative AI Care platform provider aimed at transforming healthcare accessibility. They seem to value flexible working hours and have a remote-first company culture.

US Unlimited PTO

  • Own the development and refinement of Cresta’s positioning and messaging for the Insurance and Travel & Hospitality verticals.
  • Develop and maintain deep industry and buyer personas, advancing internal understanding of industry-specific pain points.
  • Partner closely across product, sales, solutions, and marketing to build and execute industry-specific go-to-market strategies.

Cresta aims to transform customer conversations into a competitive edge by harnessing the potential of contact centers. They achieve this through a platform that leverages AI and human intelligence. Their team includes AI/ML experts and go-to-market leaders and is backed by investors like Andreessen Horowitz and Sequoia.

Australia 1w PTO 18w maternity 6w paternity

  • Support the development and evolution of product positioning.
  • Create and maintain high-impact sales, customer, and partner-facing assets.
  • Contribute market and competitive insights to Product Marketing outputs.

Go1 helps organizations deliver learning and development. From a small startup to now a global brand, they've grown by solving hard problems and embracing ambiguity. If you thrive on change and are excited to grow fast, Go1 might be exactly what you’re looking for.

US

  • Drive go-to-market strategies for legal technology and eDiscovery markets.
  • Develop compelling messaging and positioning.
  • Collaborate with cross-functional teams to execute marketing initiatives.

Consilio, LLC provides legal consulting services. They value their teammates and invest in them.

US 3w PTO

  • Develop and evolve clear, differentiated positioning and messaging frameworks.
  • Partner closely with Product and Engineering for successful product launches.
  • Conduct ongoing research on market trends and customer needs.

Jobgether is a company that uses an AI-powered matching process to ensure job applications are reviewed quickly, objectively, and fairly. The final hiring decisions are managed by the internal team of the partner company, and they may use artificial intelligence (AI) tools to support parts of the hiring process.

$110,137–$132,164/yr
Canada

  • Own the brand narrative and refine KOHO’s positioning in the market.
  • Develop and lead brand-building campaigns that drive awareness and acquisition across channels.
  • Design and execute GTM strategies for new product launches to increase user engagement and retention.

KOHO aims to improve financial services for Canadians by offering transparent products without hidden fees, designed to help users spend smart, save more, and build wealth. They are a performance-oriented organization that values clarity, ownership, and bold thinking, with a remote-first setup built around autonomy and high trust.

US

  • Shaping product positioning and messaging.
  • Creating sales enablement and go-to-market execution.
  • Maintaining market, customer, and competitive insight.

Strivacity is a company focused on providing identity and access management solutions. They are committed to equal employment opportunity and providing a work environment free of discrimination and harassment.